Madden Summer Challenge: An Esports First for the Big 12 Conference and its Members

“Students enrolled at schools that participate in the Big 12 Conference know that the culture of collegiate athletics is centered on one sport—football. And if the folks behind the Madden Summer Challenge 2020 esports tournament have their way, it’ll stay that way.

“Learfield IMG College and Mainline.gg in conjunction with the Big 12 Conference have come together in launching the first esports tournament that will see students from all 10 member schools fight to be named the best Madden NFL 20 player of the tournament.”

Client

Learfield IMG

  • Summer 2020
  • Madden NFL 20

The Big 12 had brought up the idea of trying to figure out something to do in the midst of this unprecedented student downtime and they came to us. We already had established a relationship with Mainline and its CEO Chris Buckner and it made a lot of sense to try and put something together with the Big 12. That was the catalyst for the Madden Summer Challenge. And here we are.

Nick Garner, VP of Strategic Solutions and Partnerships for Learfield IMG College

The Bottom Line:
We want to help you

Absolutely no pressure. No hard sell. Let's get together and see if we can help you grow your esports programs and tournaments.