Mainline helps colleges and universities manage, monetize, & market their esports programs.
White-glove service on a white-labeled platform.
Mainline is the creator of Gauntlet, a worldwide esports tournament technology dedicated to hosting, administering, and managing competitive, community-focused esports events and leagues.
The university-branded esports tournament platform enables schools to manage, monetize, and market their esports programs through licensed, white-labeled technology.
Our esports platform can provide new revenue streams from the creation of additional sponsorship inventory giving schools the ability to fund program growth through brand partnerships.
New Revenue Streams
Leverage new sponsorship assets through brand partnerships
Control Your Program
The ability for a college or university to have oversight of their esports programs
Win a Competitive Edge
Branded software that promotes credibility of your esports program to drive awareness to recruits and the university’s esports community
Tournament Ops and Admin Support
We partner with the programs to plan, run, and execute tournaments, while providing administrative assistance and education
Market Your Tournaments
Build Your Esports Community
Increase your program’s awareness and visibility by enabling improvement of student engagement and growing the university’s esports community and following.
Case Study: Texas A&M University
A Conversation with Pat Coyle, Chief Revenue Officer at Texas A&M University
What was the process like when working with Mainline?
Mainline made it as easy as possible for [Texas A&M] to identify and validate the need for an internal esports tournament platform. Mainline ran the entire process for [Texas A&M] from onboarding, buildout, title selection, and administration of our tournament. It was also an important plus that Mainline was able to integrate seamlessly into [Texas A&M’s] UIN (student ID system) to validate that those playing were indeed students at Texas A&M. Mainline made the setup process as easy as possible.
How has esports grown?
While the club team at A&M is continuing to grow, it was an eye-opener for [Texas A&M] to see 33 teams register in just over 2 weeks for a Rocket League tournament that did not include prize pools but rather experiences. Texas A&M is excited to get behind its esports club and help it grow.
What makes the platform successful to you?
The fact that it looks like it’s [Texas A&M’s] and we have control over game titles, sponsors, and administration. The customization is very important for growing our program and integrating brands into the experience. In addition to the number of teams that registered, it was also important to see sponsors get onboard with our first-ever tournament.
Can you live without the program?
While Texas A&M could continue to use other tournament providers, none currently offer the level of white-labeling, integration, and administration that Mainline can offer. This makes it worth the investment because it enables Texas A&M to keep control. There are other free platforms out there. However, they do not integrate into our system and give us the flexibility we need. Efficiency and pricing make Mainline attractive.
How do the students like it?
Mainline’s software is intuitive and simple. [Texas A&M] hopes to empower our esports club team to manage the technology themselves as part of the process of being in the club. As Mainline’s collegiate clout continues to grow, Texas A&M hopes to grow with it.
What does the school think of esports now?[Texas A&M] has recognized the growth in esports over the last few years and as such, [Texas A&M] recognizes that there needs to be support and controls in place for the club team in order to take them to the next level of collegiate esports. This is where Mainline’s technology, experience, and partnerships really come into play.
How do you see our platform serving as a springboard for esports at Texas A&M?
Next steps, build annual (seasonal) leagues that students pay to play and grow opportunities for sponsorships. [Texas A&M] is hoping that this starts to put some continuity into the esports scene at the university.
Is there anything else you’d like to add?
With IP rights being so important in the space, it is important to partner with someone like Mainline to guide Texas A&M through that tricky road.
Would you work with us again?
100%. [Texas A&M] is already planning the fall season.