LAST UPDATED: SEPTEMBER 17, 2019
Welcome to the Mainline.GG app and platform service (“Platform”), a mobile and web application operated by Mainline Esports, LLC (“Mainline”, “we”, “our” or “us”). Mainline created a Platform to help organizers (“Organizers”) create and manage online esports competitions (“Events”) and to build a community of esports fans who can share information, opinions, experiences and compete against each in mediated online matches. When you access our Platform, you will also have access and use of various services and functionality, including updates, upgrades, features, content, websites and live events offered by Mainline or in connection with our Platform (collectively, the “Services”).
Personal Data We Collect
When you access our Platform or Services, we may collect information that relates to an identified or identifiable natural person (“Personal Data”). Personal Data includes the information you provide to us in order to establish your Mainline account, such as email address(es), username, country, postal code, address(es), date of birth, telephone number, password, educational information, gender, security question, answers to security questions and billing information, when applicable. You may voluntarily provide us with Personal Data from time to time, such as when you download or access our Platform or Services, contact us with inquiries, respond to our surveys, register for access to our Platform or Services either directly or via social media, and we may collect such Personal Data. When you participate in a social feature (such as chat), the information that you disclose may become publicly available and may be read, copied or collected or used by others. Please confirm that your privacy settings reflect your preferences.
If you make a purchase, such as for additional Services or to register for a paid Event, we may collect financial information from you, such as credit card information, expiration date, and billing address, and account information for online payment providers, some of which may be Personal Data.
When you participate in an Event, your in-game profile information, gameplay and statistics may be visible to all. We may record and replay your gameplay together with your in-game profile information and game statistics to other players in-game and at other Events.
Non-Personal Data We Collect
When you download or access the Platform or Services, we may also: (i) receive and store information relating to you or your access and use of the Platform or Services that is not information to identify you individually, and (ii) conduct research on our Account holders relating to demographics, interests and behaviors based on both Personal Data and Non-Personal Data, some of which may be collected from you but will be presented in the aggregate so that it cannot identify you individually, collectively all such information referred to as “Non-Personal Data”. Non-Personal Data may be collected passively through technology. We may store this information and/or may include it in databases that we own and operate or that are maintained by us and/or our parent and subsidiary entities, affiliates, agents or service providers (collectively, “Affiliates”).
Our research may be compiled or analyzed on an aggregate basis, and we may share this research with our Affiliates or disclose such compiled information to describe our Platform or Services to current and prospective business partners and to other third parties for lawful and legitimate business purposes. We may also collect Non-Personal Data from third parties, which may be combined with the information that we collect.
How We Use Information
If you provide Personal Data for a specific reason, we may use that information in connection with that reason. We, and in some cases our Affiliates, may also use your information, including Personal Data, for legitimate business purposes, such as: to provide you with access to or use of the Platform, Services or functionality, to monitor your use of the Platform or Services or functionality, to respond to your inquiries or to process any payments you may make to us, if applicable, to help us improve the content and functionality of the Platform and Services, to understand our users better, to improve the Platform and Services, to protect against, identify or address any potential wrongdoing, to enforce our User Agreement, to manage your Account and provide you with customer service.
If you are a resident of the European Union, we rely on a number of legal grounds to process information about you, such as processing information where we have your consent, where we have a legitimate interest to do so, where it is necessary in order for the performance of a contract with you, and where we have a legal obligation to process your information.
Your information, including Personal Data, may also be used to contact you for our marketing and advertising purposes, including, without limitation, to inform you about services or events we believe might be of interest to you, to develop promotional or marketing materials and provide those materials to you, and to display content and advertising on or off the Services. We also permit Organizers to email or communicate with users and Event attendees that are registered or have registered in the past for their Events.
We may use Personal Data and Non-Personal Data to contact you to inform you about current or upcoming Services or Events we believe will be of interest to you. You have the right to “opt-out” of future marketing emails by contacting us directly at [email protected] to advise us that you do not wish to receive future marketing communications.
Use of the Platform and Services provides our users with software, technology, text (including forum posts, chat and messages), profiles, links, emails, music, sound, graphics, pictures, video, code, and all audio visual or other material appearing on or emanating to or from our Services, as well as the design and appearance of our websites (collectively, “Content”). Content also includes user-generated Content (“UGC”). UGC includes your Account personas, forum posts, profile content and other Content contributed by users of our Services. When you use our Platform and Services, you will have the opportunity to create your own UGC.
How We Share Information
In addition to the above, we may share Personal Information if we believe in good faith that such disclosure is required in connection with: (i) complying with a legal obligation or in the good faith belief that such disclosure is necessary or appropriate, (ii) protecting and defending our property and other rights or those of third parties, (iii) acting in urgent circumstances to protect the personal safety of users of our Platform or Services, or (iv) protecting against legal liability or to prevent, identify or address potential wrongdoing in connection with our Platform or Services.
Our Use of Data Collection Technologies
A Cookie is a small text file stored on your internet browser that can later be read back by us or third parties. Cookies are used to recognize your browser and you as a unique user. Cookies may also be used to help us understand things like what web pages or ads you review and what games you play and otherwise enhance your experience with our Platform and Services. Cookies may be session cookies (last only for one browser session) or persistent cookies (continue on your browser until they are affirmatively deleted). You may disable or limit the types of Cookies you allow. Please confirm that your web browser’s option settings reflect your Cookie preferences.
We use similar Data Collection Technologies, such as pixels, clear GIFs or web beacon, which are tags or graphics placed on certain parts of the Services or other websites, in emails or in certain other downloadable content. Pixel tags do not store information on your computer, mobile device or browser (although they are occasionally downloaded to your computer if contained in an email or other downloadable content) so they cannot be managed by you except by deleting the content in which the tag is contained.
To determine if users have interacted with content across multiple devices and to match such devices, we may work with partners who analyze device activity data and/or rely on your information (including demographic, geographic and interest-based data). To supplement this analysis, we may also provide de-identified data to these partners. Based on this data, we may then display targeted advertisements across devices that we believe are associated or use this data to further analyze usage of Services across devices.
We use and allow third parties to use these Data Collection Technologies for a variety of purposes, including, without limitation, the operation of the Services or parts of the Services, monitoring the Services and to analyze how you use the Services, allowing us to provide certain functionality on the Services and to remember your preferences, delivering advertisements to you, both on and off the Services. By using these Data Collection Technologies, we may also provide advertisements targeted to your interests. Sometimes this is called online behavioral, interest-based, or retargeted advertising.
Do Not Track Signals: We currently do not participate in any “Do Not Track” frameworks that would allow us to respond to signals or other mechanisms from you regarding the collection of your Personal Data. We may adopt a Do Not Track standard if one is established. In the meantime, you may opt out of certain types of tracking, including certain analytics and tailored advertising, by changing your settings.
Integrating Social Networking Services
One of the special features of our Platform and Services is that it allows you to enable or log in to our Platform and Services via social media, streaming and other third party services (i.e. Facebook, Steam or Discord (collectively “Social Networking Services”)). By directly integrating with Social Networking Services, we are able to personalize and maximize your online experience and ensure the intended use of our Platform and Services. We will ask you to log into our Platform and Services via the relevant Social Networking Service. When you add your account with a Social Networking Service to our Platform or Services or log into our Platform or access our Services using your account(s) with Social Networking Services, we may collect information necessary to enable our Platform and Services to access your account(s) with Social Networking Services and your data contained therein.
You may also have the option of posting your Mainline Account activities to your Social Networking Services account(s) when you access content through our Platform or Services. You acknowledge that if you choose to use this feature, this information will be publicly viewable, subject to the options you have enabled on your Social Networking Services account(s).
Links to Third-Party Websites
Although we make good faith efforts to store Personal Data in a secure operating environment that is not open to the public, we do not and cannot guarantee the security of your Personal Data and do not assume any responsibility for the unauthorized use or access to your information under our control. In particular, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail and what Personal Data you disclose on the Internet.
If at any time during or after our relationship we believe that the security of your Personal Data may have been compromised, subject to applicable laws (including the GDPR), we may seek to notify you of that development. If a notification is legally required, we will endeavor to notify you as promptly as possible under the circumstances, including via the email address you provided to us in your Account information. You consent to our use of email as a means of such notification.
You must be at least 13 years of age to create an Account. Our Platform and Services are not intended for, and we do not direct them to, anyone under the age of 13. IF YOU ARE UNDER THE AGE OF 13, YOU ARE NOT PERMITTED TO USE THE PLATFORM OR ANY OF THE SERVICES OR CONTENT AND ARE PROHIBITED FROM SUBMITTING ANY PERSONAL DATA THROUGH THE PLATFORM, SERVICES OR CONTENT. BY ACCESSING THE PLATFORM, SERVICES AND/OR CONTENT YOU REPRESENT THAT YOU ARE AT LEAST 13 YEARS OF AGE OR, IN THE CASE OF PERSONS OUTSIDE THE UNITED STATES, THE MINIMUM AGE IN THE RELEVANT TERRITORY IF GREATER THAN 13 YEARS OF AGE.
Many of our Services are intended for general audiences. We do not knowingly collect any Personal Data from anyone under the age of 13.
Users Residing Outside the United States: If you live in a country in the EU/EEA, you must be at least 16 years old to use our Services or such greater age as may be required by the jurisdiction of your residence. BY ACCESSING THE PLATFORM, SERVICES AND/OR CONTENT YOU REPRESENT THAT YOU ARE AT LEAST THE MINIMUM AGE AS REQUIRED BY THE JURISDICTION OF YOUR RESIDENCE TO ACCESS OUR PLATFORM AND SERVICES.
The security of your Personal Data is important to us. We follow generally accepted industry standards to protect the Personal Data submitted to us, both during transmission and in storage, and take steps to assure that information collected will remain secure and in its original form, free from alteration. We also provide meaningful choices when it comes to the uses and collection of information.
You can access the Platform and use the Services while providing limited, or no, Personal Data. However, if you choose not to provide any Personal Data or limit the Personal Data you provide, you may not be able to use certain functionality of the Platform or Services. For instance, in order to register for an Event, your name and email address will be required. You may also change or update your Account information and preferences at any time. You may also deactivate your Account or delete the Personal Data associated with your Account at any time by contacting us at [email protected] If you do so, you will no longer have access to the Platform or our Services associated with your Account.
Note that we may retain any information, including Personal Data, needed to resolve disputes, enforce our User Agreement, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our products. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you Services, create and improve our products, comply with the law, and to run our business. You also may adjust your browser settings to block certain online tracking, such as cookies, as further described herein.
When necessary, we may send you strictly service-related announcements, such as a notice that our Platform or Services are temporarily suspended. Generally, you may not opt-out of these communications, which are not promotional in nature.
You may have additional rights under local law, including the right to request erasure or portability of Personal Data and the right to object to or restrict processing of information. Where applicable, you can exercise these rights by contacting us at [email protected]
Special Information for California Residents
California “Shine the Light” Request: California residents may request a list of all third parties to which we have disclosed certain personally identifiable information about you for marketing purposes. You may make one request per calendar year. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. You may request this information in writing by contacting us at [email protected]
You may access and update your Personal Data by logging into your Account. You may also contact us directly at [email protected] with respect to Personal Data that is not accessible through the Services. We will take reasonable steps to respond to requests relating to Personal Data within 30 days. However, subject to applicable laws, we may reject requests that we find to be unreasonable (i.e., require disproportionate efforts or material changes to our information systems), impractical or abusive (e.g., repetitive requests, requests made in bad faith or requests that would compromise third party information). Note that you may not have access to or the ability to update or request deletion of Non-Personal Data, much of which is held in aggregate form. Under the GDPR, you may be entitled to additional rights, including: (i) the right to withdraw consent to processing where consent is the basis of processing; (ii) the right to access your Personal Data and certain other supplementary information, under certain conditions; (iii) the right to object to unlawful data processing, under certain conditions; (iv) the right to erasure of Personal Data about you, under certain conditions; (v) the right to demand that we restrict processing of your Personal Data, under certain conditions, if you believe we have exceeded the legitimate basis for processing, processing is no longer necessary, are processing, or believe your Personal Data is inaccurate; (vi) the right to data portability of Personal Data concerning you that you provided us in a structured, commonly used, and machine-readable format, under certain conditions; (vii) the right object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you, under certain conditions; (viii) the right to lodge a complaint with data protection authorities. If you want to learn more about your rights under the GDPR, you can visit the European Commission’s page on Data Protection at http://ec.europa.eu/justice/data-protection/index_en.htm.
Retention and Deletion
We may retain your Personal Data as long as needed or as required by applicable laws, regulations, or government orders. You may also terminate your Account by contacting us at [email protected]
If for any reason you are concerned with the way we are using your Personal Data, or would like to correct or request that we delete Personal Data, you may contact us at [email protected] In some cases, we may not be able to delete your personal information and will retain and use our information as long as necessary to comply with our legal obligations, resolve disputes and/or enforce our agreements.