In partnership with Giants Software and Focus Home Interactive, Mainline generated and operated a booth poised to run for the entire length of the Houston Livestock Show & Rodeo, March 3rd – March 22nd in 2020. The booth allowed players of all ages to come try the customized Hay Bale Stacking Challenge created specifically for live events showcasing Farming Simulator 19. Additionally, the booth featured a Nintendo Switch recharge station, allowing individuals to charge their phone and play the newly released Farming Simulator 20, exclusively on Nintendo Switch. The booth experienced extremely high foot traffic, and participants competed in a free-for-all 6 competitor challenge to win themselves an exclusive Farming Simulator Rodeo hat.
Booth Layout Renders
- Location:
- Houston Livestock Show and Rodeo
- Date:
- 2020
- Game Title(s):
- Farming Simulator 19 & 20
- Participants:
- Open Booth
- Audience:
- Rodeo Admittees